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CornerStones of Success Series Seminars for 2012

I am often are asked, how and why does CornerStone sponsor such high-end, high impact educational events. I love getting asked this question because within the answer lies the core philosophy that drives CornerStone. We believe that our surest path to success is to do all we can to support the success of our clients. We also believe in the axiom “anything worth doing is worth doing right” and for this reason, we bring the same commitment to excellence to every event we sponsor that we do to each closing we conduct. In this spirit, I am excited to announce the featured speaker line-up for the 2012 CornerStone’s of Success Seminar Series.

January 26th – Darryl Turner presents “Uncommon Sense: Stop Selling and Start Believing”

Our success and life are the results of the things we think about, the choices we make and how we “show up” each day. Sometimes you have to use “uncommon sense” to see through the fears and obstacles that stand between you and your potential. Do not miss this event as it will positively set the tone to make 2012 your most successful and prosperous year ever! Darryl Turner, founder and CEO of multiple real estate related companies, is one of the industry’s most sought after motivational speakers. Darryl’s mix of motivation, energy and fascinating content has the potential to not only change your career but to impact your life. Darryl’s presentation will reflect the principles explained in his recently published book - The Nine Undeniable  Principle of Uncommon Sense: Stop Selling and Start Believing. You can learn more about Darryl Turner by visiting his website at http://darrylturnerseminars.com and watching this promotional video.

May 10th – Bernie Borges presents “Build Your Business Through Your Personal Brand: How  to use social media to build your personal brand and grow your business”

If you were an early adapter of social media and have fully leveraged its potential to maximize your personal brand and bottom line, Congratulations! On the other hand, if you are like the rest of us and still trying to get the most from this exciting new medium, then this seminar is for you. Bernie Borges, owner of inbound marketing agency Find and Convert, is a leading Internet Marketer and Social Media Speaker. Bernie’s book, Marketing 2.0, Bridging the Gap between Seller and Buyer, lays out a strategic road map to develop, implement and measure social media marketing strategies. Bernie will be sharing his wealth of knowledge and expertise in relationship building through content and online engagement. Attending this seminar will teach you how to engage, educate and entertain your online audience in a way that builds relationship and trust. You can learn more about Bernie, his company and see promotional videos by visiting his website at http://bernieborges.com/.

September 6th  (8:30 Start Time) – Barbara Burke presents “Remedies for Real Property Disputes in Florida” (3 CE Credits)

We guarantee this will be the most fun you’ll ever have earning CE credits! Barbara was our featured speaker at two events last year and if you have seen her before then you know she is an absolute master at bringing a healthy dose of humor and fun to any topic. Barbara has a bachelor’s degree in psychology from Vanderbilt and then went on to earn her Master’s and Doctorate’s Degrees in Communications, followed by a Law Degree from Florida State University.  No longer practicing law, Barbara wrote a a series of books entitled ” Real Estate Law Series” that also serve as the foundation of her Real Estate Law Series  Online University. Barbara will amaze you with her ability to provide enriching real estate law education with such entertaining delivery. You can learn more about Barbara by visiting her website at http://www.realestatelawseries.com/.

Save the Dates, Details to Follow

As a reader of our blog or a social media contact, you are getting early notice of  the seminars so please be  sure to save the date. Each seminar will be held at Polo Grill on Main Street in Lakewood Ranch and begin at 9:00 am for coffee and networking. At 9:30 am, the presentation will start and will run until 12:00 pm (we’ll give you a couple of breaks, we promise).  A complimentary lunch will be served following the seminar! We had great turnouts last year and expect each event to “sell out” this year so once event registration is open, reserve your spot early. Watch your inbox or connect with us on Facebook or Twitter to be one of the first to receive an invitation.

Boost Website SEO with Free Real Estate Videos

When is the last time you tried to explain title insurance or closing costs to a client? Was it a fun, entertaining and engaging conversation? Probably not for you nor your client. CornerStone Title has a solution and we’re offering it free to any Florida real estate broker, agent, mortgage broker, loan officer or builder. It has been said many times that a picture is worth a thousand words, but sometimes a video, even a simplistic one, can be worth one hundred thousand words.

Check out the Videos!

Check out these two videos  that provide a quick, entertaining explanation of both “Title Insurance” and “Closing Costs” and then read on to discover how these videos are going to help you get found and convert more of your website visitors to buyers and sellers.

CornerStone Title: What is Title Insurance?

CornerStone Title: What are Closing Costs?

Video Increases Your Website SEO (search engine optimization)

In addition to being a great resource to your prospects and clients, these videos are killer marketing tools. By embedding these videos on your website, you drastically increase the odds of being “found” by search engines. Websites that include video are 53 times more likely to appear on page one of Google. Even if you have existing video, these videos will further enhance your videos ranking. We have embedded keywords into the video related to Bradenton and Sarasota Real Estate and these will convey SEO points to your site.

Videos Makes Your Website Sticky

Additionally, these videos make your website more “sticky” by keeping visitors on your site longer. The average time spent on your website is a key metric to use to gauge how effective your site is. The longer visitors spend on your site, the better. When they are on your site for an extended period of time, the likelihood they will visit other pages goes up and the chances they are going to bounce off to one of your competitors sites goes down.  Translation, you create additional opportunities for your site visitors to contact you, do an MLS search or bookmark your page.

Technical Details

You can include the videos on your site in one of two ways. First, you can simply add a link to the YouTube url and direct your visitors there.  Another approach, and the one we recommend, is to embed the YouTube code directly into your site. This provides a much cleaner look and will result in more views. You can see samples of embedded video in this post or on our resources page.  Depending on your technical abilities, you may need the assistance of your webmaster to get this done. To get the link or embed code or for technical assistance, drop me a line at tom@cornerstonetitle.biz or call me at 941.744.0492.

What’s the Catch?

Oh, I forgot to mention there is one little catch.. If you are going to use the videos, there is no charge but we do ask that you include a link back to our website at http://www.cornerstonetitle.biz. Please choose one the following link back formats:

Video compliments of CornerStoneTitle - Bradenton/Sarasota Title Company

Video provided by our friends at CornerStone Title, the Title Company of Choice in Sarasota and Manatee

Social Media for Realtors: Expand Your Brand

Don’t miss the next installment of the “CornerStones of Success Seminar Series” entitled Social Media: Expand Your Brand. This seminar is specifically designed to benefit real estate professionals and is being presented by Alan Thompson, who brought down the house at January’s “Jet Pilots Don’t Have Rear View Mirrors” Seminar. The event  will be held Thursday, June 2nd (from 9 to 12, complimentary lunch following) at the Polo Grill in Lakewood Ranch and is complimentary to all real estate professionals – you can get more details by downloading an event flyer here.

Social Media has been clearly established as not only a legitimate business platform but possibly the most important technology related marketing development for real estate professionals since email. So all you need to do is register on Linked In, set-up a Facebook Account and start following up on the leads you’ll generate, right? Uhh, not so fast. Like anything else, what you get out of Social Media will largely depend upon what you put into it. Realtors and lenders have seemingly unlimited social media choices but if not careful, risk wasting a lot of time and being ineffective.

If you think about it, social networking is one of the oldest business concepts around. It is not the networking that has changed but the tools that are used for networking. Remember, people do business with people and utilizing social media does not change who you are, it allows you to get the word out in a more interesting and efficient manner. A solid social media strategy combined with process driven execution will deliver consistent positive results. Likewise, a poorly planned, loosely executed effort can actually have an adverse effect and damage your brand. .

During this complimentary seminar, Alan is going in-depth into Social Media and the most effective ways for realtors to use these new tools to leverage their personal brands. Attending this event is complimentary but you can be sure it is a solid investment in your most important asset – You!

RSVP to info@cornerstonetitle.biz